As a part of Zound Industries in-house team we created a packaging for Jakan - Urbanears first Bluetooth headphone. The main scope was to create a premium packaging with the look and feel of a rigid box, without making a rigid box. By using invercote paper for all parts, we could lower the cost and achieve a unique look. There is perfect fit between all packaging parts, which gives the packaging a well elaborated look. Slightly off-centered and secured with paper only, the product is a true hero when it comes to the unboxing experience.