Packaging design for Marshalls first in-ear Bluetooth headphone. One of the main scoops for the unboxing experience was the product placement. Marshall wanted to show the whole cord, the absence of the plug, to clearly communicate the Bluetooth feature. As a part of Zound Industries inhouse team we created a premium packaging, with a strong Marshall brand identity. The construction is based on previous Marshall packaging’s but with an innovative insert for the headphone and charging cable.